Case Study: Cascade Drilling boosts apply starts with Glassdoor Brand Advertising

Cascade boosts apply starts by 46% with Glassdoor

Cascade Drilling worked with Glassdoor to address challenges in raising its employer brand awareness among online job seekers and to support its corporate diversity initiatives, specifically aiming to increase visibility among women and veterans.

Glassdoor implemented a Brand Spotlight campaign targeting those key demographics. This 12-month Brand Advertising solution led to a 45% increase in job clicks and a 46% lift in apply starts, with 93% of brand views attributed to the campaign. Cascade reported a significant upward trend in applications from veterans, directly supporting its diversity goals.

CASCADE