Case Study: BusBank achieves 100% of annual hires and a 75% boost in candidate awareness with Glassdoor

BusBank - Customer Case Study

BusBank is a Chicago‑based leader in group and event bus transportation, providing single‑source charter services across North America. Facing difficulty hiring qualified candidates who fit its culture and telling its story through authentic employee voices, BusBank also wanted to attract both customers and job seekers to its Glassdoor profile.

By using an enhanced Glassdoor profile with snackable multimedia content and targeted job ads for hard‑to‑fill roles, BusBank increased candidate awareness by 75% (June 2015–May 2016), hired 100% of its annual hires via Glassdoor (April 2015–May 2016), and grew its workforce share from Glassdoor to 25% as of May 2016—while improving customer engagement through visible employee perspectives.

BusBank

Brandon Dudley

Managing Director