Case Study: Amazon achieves more localized employee insights with Glassdoor Review Intelligence™

Amazon boosts localized review insights with Glassdoor’s Review Intelligence and 85% benefits sentiment

Amazon sought to build country-specific Glassdoor profiles and target job seekers in different regions, but faced challenges manually analyzing massive spreadsheets of review data without visualizations to efficiently share insights with leadership. To overcome this, they turned to Glassdoor's Review Intelligence™ product.

Using Glassdoor's Review Intelligence™, Amazon's team gained localized insights by analyzing sentiment by job function and country, and using "Quick Insights" to attribute trends to specific timeframes. This allowed them to quickly validate insights, pull reviews on trending topics, and understand the impact of internal initiatives, moving beyond manual spreadsheet analysis to efficiently tailor their employer branding.

Amazon