Case Study: Telia achieves 20% conversion rate with giosg

Telia Sweden Transitions Stores from Offline to Online, Achieving a 20% Conversion Rate

Telia, Sweden’s leading telecommunications company, wanted to improve online sales for products and services that were not easy to buy through its website. To help customers get real-time assistance and create a better omnichannel experience, Telia partnered with giosg and used its One-to-One solution to connect online visitors with in-store sales experts.

giosg helped Telia test and scale a live sales-assistance model that routed hot online leads to the right agents and added personalization to improve targeting. Within two months, the initiative delivered a 6% CTR, 30% request rate, 2,500+ one-to-one calls per month, a 20% conversion rate, and 500+ sales per month, showing a strong boost in online performance.

Telia

Mathias Strandberg

Head of Digital strategy