Case Study: Sephora achieves on‑demand emotional support and higher employee engagement with Ginger

Sephora - Customer Case Study

Sephora, a global beauty retailer with about 20,000 employees and 700+ U.S. stores, faced low utilization of its Employee Assistance Program (just 2%) and long wait times while many employees were dealing with stress, relationship issues and rising reports of domestic violence. To provide inclusive, accessible care for retail and corporate teams, Sephora partnered with Ginger to offer on-demand, chat-based coaching and behavioral health support.

Ginger deployed its on-demand coaching so employees can discreetly text with coaches anytime, anywhere, starting with a pilot at corporate and select stores and then rolling out to over 9,000 employees. The result: sign-ups initially doubled compared with the EAP pilot and grew to 7% after the wider launch, with 66% engagement and a 4.6 average satisfaction rating across 20,000 covered lives—demonstrating measurable improvement in access and employee uptake with Ginger.

Sephora

Veronica McCoy

Senior Benefits Manager