Case Study: KLM enhances social in-flight experiences with Gigya

KLM’s Meet & Seat Connects Flyers Through Social

KLM, the Dutch flag carrier airline, wanted to create more authentic, social relationships with tech-savvy travelers and make the in-flight experience more engaging. To support this goal, KLM turned to Gigya and its social login and consumer management technology for its Meet & Seat service.

Gigya implemented social login so passengers could opt in, connect via Facebook, Google+, or LinkedIn, and see other travelers’ profiles and seat assignments before choosing seats nearby. The result was a more social flight experience that helped KLM build community, strengthen brand loyalty, and create a more personal in-flight experience.

KLM

Rob Zwerink

Director of eDevelopment, KLM