Case Study: Samsung boosts brand awareness with Giant Step Marketing's immersive NYC flagship experience

Samsung drives 1 Billion+ earned impressions with Giant Step

The customer Samsung faced the challenge of driving broader awareness for its technology and ecosystem in New York City's cultural center. The vendor Giant Step was engaged to address this through experiential marketing.

Giant Step's solution was to open a permanent, non-retail flagship experience center in NYC's Meatpacking District. They curated immersive installations and innovative event formats featuring music, food, and sports, all utilizing Samsung technology. The results were significant, including over 1 billion earned impressions, 43.2 million social engagements, and a greatly improved brand perception, with 84% of visitors leaving with a better opinion of Samsung.

Samsung