Case Study: TriNet achieves faster innovation and deeper customer engagement with Get Satisfaction

TriNet innovates together with its community of thousands of SMB customers

TriNet, a leading HR solution provider for SMBs, needed a better way to stay closely connected with its diverse customer base and understand the evolving needs of businesses across more than 1,000 industries. To move beyond transactional interactions, TriNet turned to Get Satisfaction and its online community platform to create a space where customers could share product ideas, requirements, and feedback.

Get Satisfaction helped TriNet launch its community in just 60 days, giving the company a real-time feedback loop to prioritize product plans and accelerate innovation. The community surfaced hundreds of suggestions, helped validate features like payroll preview and automated reports, and improved engagement by enabling many-to-many customer interaction; TriNet said the platform helped fuel faster innovation and informed the development of new products and services.

TriNet

Madhukar Govindaraju

VP, Products and Software Development