Case Study: Mindjet achieves stronger customer engagement and cultural change with Get Satisfaction

Mindjet - Customer Case Study

Mindjet needed a way to transform how its employees interacted with customers and to better harness word-of-mouth endorsements, as no staff were actively engaging customers on social channels. The company chose Get Satisfaction to help facilitate customer conversations and bring marketing, support, and product teams closer to its community.

With Get Satisfaction, Mindjet integrated customer conversations with Salesforce and quickly drove company-wide adoption through an intuitive interface. The result was a strong cultural shift: employees now regularly engage with customers, product teams use community feedback to guide decisions, and customer advocates often answer questions before staff do.

Mindjet