Case Study: SpendHQ achieves a 20% faster sales process with GetFeedback

SpendHQ's Focus on CX Hastened the Sales Process by 20% with GetFeedback

SpendHQ, a procurement analytics provider that has analyzed over $4 trillion in spending since 2012, faced two key challenges: proving customer ROI to reduce early churn and helping sales better qualify and reengage prospects after demos without being pushy. With growth accelerating, the company needed a scalable way to measure experience across the entire customer journey and make sales pipeline clarity repeatable.

SpendHQ implemented GetFeedback’s One-Touch email surveys and Salesforce integration to capture CSAT at 30/90 days and post-demo, routing responses into workflows and dashboards for immediate action. The automated feedback program enabled timely customer-success interventions, tailored prospect nurturing, improved demo quality, demonstrated company values, and ultimately hastened the sales process by 20% while increasing retention and pipeline visibility.

SpendHQ

Corrina Owens

Demand Generation Manager