Case Study: Lippert Components achieves rapid customer-experience improvements and a 1,000-member advocate community with GetFeedback

Lippert Components fueled innovations using GetFeedback

Lippert Components, a leading maker of parts and accessories for the RV, marine, and manufactured housing markets, was processing over 22,000 support cases a month but had little visibility into how service interactions affected customers or the business. Feedback was largely voluntary, product teams lacked representative data, and decisions were often based on assumptions rather than real-time customer insight.

By integrating GetFeedback with Salesforce, Lippert began collecting personalized, real-time feedback after support interactions and analyzing it directly in their CRM, enabling rapid, data-driven improvements. The company also launched the Scouts community (nearly 1,000 members), which generated 10 new product ideas and three new services in development, helped deliver the company’s highest recorded B2C sales, and produced measurable CX improvements within weeks.

Lippert Components