Case Study: Bombardier Recreational Products achieves 94% survey completion and 95% survey cost reduction with GetFeedback

How BRP Revolutionized its Customer Experience

Founded in 1942, BRP is a global leader in powersports with seven brands (Ski‑Doo, Sea‑Doo, Can‑Am, etc.) and more than 4,000 dealers across ~100 countries. BRP’s legacy, mail‑based customer survey program had become outdated—long questionnaires, low response rates and high costs—so the company set out to simplify and shorten surveys, better measure the dealership relationship, reduce expenses, and move from direct mail to modern digital communication.

BRP implemented GetFeedback for Salesforce, launching short purchase and service loyalty surveys that feed directly into Salesforce with real‑time dealer dashboards and automatic detractor alerts. The program drove a 94% completion rate and a 95% reduction in survey costs, gave dealers instant, actionable NPS insights, and prompted targeted training—improving customer engagement and the overall dealership experience.

Bombardier Recreational Products

Myshka Sansoin

Specialist, Global Customer Engagement