Case Study: Funda achieves continuous user insights and boosts product satisfaction with GetFeedback

Funda captures key insights to inform product development and elevate the voice of the user

funda, the Netherlands’ leading real estate platform, needed a steadier, unobtrusive way to capture continuous user feedback to inform product development and site improvements. Although they ran periodic market research, funda wanted real-time insights into user preferences and pain points that could be shared across the organization.

By embedding GetFeedback across the site—using active and passive prompts and simple in-page thumbs for content like FAQs—funda centralized feedback, made it visible to teams company-wide, and accelerated ad hoc research. Insights led to concrete improvements (for example adding a “maintenance state” to home value estimates raised satisfaction from 35% to 85%), with millions of monthly feedback interactions and dozens of employees using the data to prioritize product decisions.

Funda

Rick Pijnenburg

Product Designer