Case Study: ServiceNow proves event ROI and secures budget growth with George P. Johnson’s Experience Intelligence System

Enterprise Scale Meets Empirical Proof

ServiceNow, an enterprise software company, faced the challenge of proving the commercial return on investment for its global event portfolio. Traditional metrics were fragmented and failed to justify the multi-million dollar spend to executives. They partnered with vendor George P. Johnson to implement a solution called the Experience Intelligence System™ (EIS).

George P. Johnson's EIS solution provided a standardized framework that unified data into a single score based on participation, brand sentiment, and business impact. This gave ServiceNow a single source of truth for event performance, enabling trend analysis and providing a data-backed business case to secure and increase future experiential budgets.

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