Case Study: British Airways boosts loyalty and bookings with Genius Sports personalised video campaigns

British Airways inspires loyalty with 1:1 videos

British Airways worked with Genius Sports to reengage existing customers with personalised travel guide videos. The airline wanted an efficient way to create tailored, data-driven video content for CRM campaigns that could drive more bookings, promote key destinations ahead of the travel season, and target different customer segments based on their preferences.

Using its platform, Genius Sports helped British Airways repurpose existing creative assets into dynamic, personalised videos at scale, distributed across Facebook and email. Each video included a tailored greeting, reward point information, suggested locations, and demographic data, resulting in a 100% increase in email CTR, 71% of customers watching the full video, and a 12% CTR from video to the purchase page, supporting stronger loyalty and more flight bookings.

British Airways