Case Study: TechStyle achieves rapid global rollout, automated peak-volume handling and improved CX with Genesys Cloud (Genesys)

TechStyle Fashion Group - Customer Case Study

TechStyle, a membership-based digital retailer serving more than five million members across brands like Fabletics and Savage X Fenty, needed to modernize global contact centers to boost automation, reduce non-revenue calls to live agents, and cope cost-effectively with subscription-related volume spikes. Its legacy platform made CRM, bots and social integrations difficult, increased downtime and slowed feature rollout, constraining quality assurance and real-time intervention.

After a market-wide tender TechStyle deployed Genesys Cloud, completing a global rollout in under 90 days and getting users productive after about 45 minutes of training. The solution powers 1,000 fashion consultants across 12 countries and seven languages, enables native AI and workforce optimization (including an Amazon Lex bot launched in two days), delivers real-time reporting and greater resilience, and makes it easier to flex capacity for peak periods — driving faster time-to-value and anticipated cost savings through concurrent pricing.

TechStyle Fashion Group

Aarde Cosseboom

Director