Case Study: Shimmer shortens buying cycles and boosts engagement by 78% with Genesys Altocloud

Shimmer identifying web behavior shortens buying cycles for tech firm

Shimmer, founded in 2008, is a UK-based maker of high-end wearable wireless sensor products. Because its sophisticated offerings sit in a relatively new market with multiple product options, customers faced long research and buying journeys; Shimmer needed clearer insight into web visitor behavior to shorten purchase cycles and improve the customer experience.

Shimmer deployed Genesys Altocloud’s predictive communications software in minutes to analyze site behavior, automate persona-based segmentation with action maps, and shape customer journeys via Outcomes. Within 90 days customer satisfaction rose 14.6%, engagement increased 78.3% without adding sales or marketing staff, and customer feedback improved month over month.

Shimmer

Enda Feeney

Digital Manager