Case Study: QuinStreet achieves 30% more sales per seat and faster speed-to-lead with Genesys PureCloud

QuinStreet improves digital customer acquisition with trailblazing big data and cloud contact center combination

QuinStreet, a leading online performance marketing company, needed to maximize speed-to-lead to convert high-intent prospects before they cooled—agents are three times less likely to close a lead after 30 minutes. With two contact centers using different dialers and no integrated BI, the company struggled to track KPIs, optimize campaigns, and monetize traffic efficiently.

QuinStreet moved to the Genesys PureCloud platform and used open APIs to integrate advanced routing, IVR, outbound dialing, and BI tools like MapR and Tableau, creating unified real-time dashboards. The change cut campaign launch times by 50%, boosted agent productivity by 20%, increased sales per seat by 30%, sped new-hire onboarding by 40%, improved campaign management efficiency by 10%, and reduced agent idle time by about 40%, while recovering additional revenue from previously low-intent leads.

QuinStreet

Eiko DoEspiritosanto

Senior Director, Online Media and Technology