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Case Study: BBVA Argentina achieves optimized customer experience with Genesys Cloud by Genesys
A Genesys Case Study
Optimizing customer experience through cloud technology
BBVA Argentina, part of the global BBVA group with 70 million customers, aimed to accelerate digital transformation and double its three million local customers. To support aggressive growth and modern remote‑banking operations, the bank needed a cutting‑edge, cloud‑based contact center to deliver omnichannel customer service.
Implementing Genesys Cloud gave BBVA Argentina a scalable contact‑center platform that enabled a remote agent program and added chat as a new channel. The cloud solution streamlined omnichannel engagement, helped meet customer expectations, and optimized the bank’s customer experience to support its growth objectives.
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BBVA Argentina
Luis Vertone
Senior Project Development Manager