Case Study: Neutron Industries achieves a 29% increase in sales conversion with Genesys Speech Analytics

Increasing Sales with Speech Analytics

Neutron Industries, a Phoenix-based inside sales organization for cleaning and maintenance solutions, faced limited Quality Management resources and visibility into agent performance — managers reviewed less than 2% of recorded calls, had no consistent coaching path, and struggled to identify which skills actually drove sales and retention.

By deploying Genesys Speech Analytics to automate QM and monitor 100% of calls, Neutron identified the high-impact skills (objection handling, probing, closing and asking for the sale, plus enthusiasm/urgency for upsells), enabled targeted coaching, and automated daily reporting. Results included doubling email collection from 40% to 80%, a 29% increase in sales conversion, a 37% rise in featured product sales, and over $500K in annual revenue lift (about $7,200 per agent), with plans to expand the solution to other departments.

Neutron

Nathan Schnell

Director of Business Intelligence