Case Study: Neutron Industries achieves 29% higher sales conversions and automated Quality Management with Genesys Speech Analytics

How Neutron Industries automated quality management to improve agent skills

Neutron Industries is the inside-sales arm of a long-standing cleaning and maintenance company, serving more than 100,000 customers since 1978. With $15M in revenue and operations in Phoenix, Neutron lacked a staffed Quality Management function and was reviewing fewer than 2% of recorded calls, leaving managers unable to consistently assess agent performance, measure coaching effectiveness, or improve weak sales conversion rates.

Neutron implemented Genesys Speech Analytics to automatically monitor 100% of calls, identify the high-impact skills used by top performers (objection handling, probing, closing/asking for the sale, enthusiasm/urgency), and drive analytics-based coaching. Daily reports and targeted coaching doubled email acquisition (40% to 80%), produced a test group that improved closing by 57% and objection handling by 64%, and delivered a 29% lift in sales conversions — including a 37% increase in featured product sales worth over $500K annually (about $7,200 per agent).

Neutron Industries

Nathan Schnell

Director of Business Intelligence