Case Study: JPIMedia boosts sales, campaign management and cloud agility with Genesys Cloud (Genesys)

Bringing cloud innovation to advertising

JPIMedia, a UK multimedia publisher serving readers through hundreds of newspapers, magazines and websites, faced fragmented, phone-based sales teams and needed to boost campaign performance, business insight, productivity and compliance as the market shifted to digital. The company sought a true public-cloud contact center with tight CRM integration, PCI-compliant payments and multichannel capabilities to consolidate operations across three sales centers and improve targeting and reporting.

Working with partner Foehn, JPIMedia moved to the Genesys Cloud platform—integrating inbound, outbound and open APIs into its CRM and using Speik for secure payments—so agents receive customer data instantly, routing is smarter, and preview dialing and SMS extend campaign reach. The change delivered faster onboarding, better campaign effectiveness and conversion, improved reporting and disaster recovery, and freed IT to focus on innovation.

JPIMedia

Rebekah Avill

Head of Commercial Systems