Case Study: Axis Bank achieves improved customer experience and sales productivity with Genesys Engage

Axis Bank improves customer experience and sales productivity with Genesys

Axis Bank, the third-largest private bank in India with about 3,500 branches, 1,300 ATMs, 20 million customers and over 50,000 employees, needed to boost customer experience and provide round-the-clock service. The bank’s remote banking model—digital relationship managers available 24/7—required a robust platform to support digital acquisition and consistent omnichannel engagement.

Axis Bank deployed the Genesys Engage™ solution to power its digital relationship management and acquisition efforts. The implementation improved sales productivity, reduced cost of acquisition and increased Net Promoter Score, enabling a seamless 24/7 omnichannel experience for customers.

Axis Bank

Dayakaran Sridhar

Senior Vice President