Case Study: BetFlag achieves scalable, agile customer management and work-from-home enablement with Genesys Cloud CX

Agile customer management with a scalable cloud solution

BetFlag is an Italian online gambling company founded in 2012 that runs its services on proprietary technology. Faced with a dated contact-center platform no longer fit for purpose, the company needed a scalable, modular cloud solution to retire legacy systems, improve multichannel customer engagement and support future growth.

With integration partner TechneValue, BetFlag implemented Genesys Cloud CX to provide inbound, outbound and self-service capabilities across channels. The rollout streamlined data management, retired legacy technologies, enabled a year of remote work during COVID-19 and strengthened customer service while positioning the business to scale.

BetFlag

Domenico Galizia

Chief Executive Officer