Case Study: Atomy achieves rapid global expansion and improved customer experience with Genesys Cloud CX (Genesys)

Accelerating global expansion with cloud

Atomy, a South Korean network‑marketing retailer with $1.73B in annual revenue and millions of customers worldwide, faced fragmented contact centers and inconsistent data across 18 countries. Siloed systems made it hard to deliver a consistent global customer experience, measure performance, support remote agents, or scale efficiently as the company plans expansion to 60+ countries.

Atomy implemented Genesys Cloud CX to unify contact centers, create a single view of the customer, and automate data collection. The move enabled WebRTC remote calling during COVID‑19, reduced wait times, improved agent efficiency and customer satisfaction, lowered setup costs for smaller offices, and laid the groundwork for AI chatbots and rapid global growth.

Atomy

SungHoon Choi

IT Manager