Case Study: TELUS boosts customer retention and new revenue with Gen Digital

TELUS grows customer retention with Gen Digital, reaching 10% subscriber adoption in 4 years

TELUS, a leading Canadian telecommunications company, sought to increase customer retention and create complementary revenue streams by offering a cybersecurity solution to its customer base. They partnered with Gen Digital, specifically leveraging its Norton product suite, to develop a custom offering that would protect their customers' digital lives.

Gen Digital, through its Norton brand, collaborated with TELUS to create "TELUS Online Security powered by Norton," an exclusive product integrated via API into TELUS's channels. The solution provided comprehensive device security and identity protection. The partnership delivered significant results, including over 10% of TELUS customers subscribing within four years, year-over-year growth of 37%, a maintained 90% customer retention rate, and activation rates over 65% in digital channels, effectively protecting around one million Canadians.

Telus