Case Study: Vercel streamlines recruitment events and improves candidate experience with Gem

Vercel - Customer Case Study

Vercel, the frontend cloud platform for developers, needed a centralized, data-driven way to streamline recruitment marketing, automate manual hiring processes, improve diversity hiring, and strengthen brand awareness. To address these challenges, Vercel used Gem’s CRM, Full-Funnel Analytics, Talent Marketing, and Talent Sourcing and Outreach products.

With Gem, Vercel consolidated event management, lead capture, and marketing materials into one platform, reducing back-and-forth among internal stakeholders and minimizing the need for extra support. Gem also automated event follow-ups and nurturing, while providing real-time reporting on traffic, engagement, and conversions, helping Vercel improve event efficiency and deliver a better candidate experience.

Vercel

Amanda Tarkenton

Recruiting Operations Manager