Case Study: Pure Storage achieves higher productivity and improved candidate response rates with Gem

Pure Storage® Increases Productivity and Influences TA Strategy with Gem

Pure Storage, a leader in storage-as-a-service with ~4,000 employees, faced the challenge of scaling hiring without wasting sourcer productivity and with limited visibility into outreach and diversity metrics. They needed automated messaging, better campaign analytics, and pipeline throughput tracking to understand gender gaps and justify investment in sourcing. Pure Storage adopted Gem—first Gem’s workflow product and later Gem CRM with Pipeline Analytics—to address these needs.

Gem implemented automated multi-stage sequences, send-on-behalf-of messaging, Outreach Stats, and Pipeline Analytics that consolidate activity across LinkedIn, email, and the ATS. The result: higher response rates and productivity (sourcers no longer manually track follow-ups), full-funnel and diversity insights (top-of-funnel women reached 30%), and clear proof of sourcing ROI—sourced candidates progressed further (Gem 30% vs referrals 23% vs applicants 4%)—allowing Pure Storage to justify more TA headcount and rely on Gem for pipeline and offer-accept metrics.

Pure Storage

Angela Miller

Senior Director of Global Talent Acquistion and Ops