Case Study: Prestige Care, Inc. achieves 9x ROI and hires 8 directors in 12 months with Gem

Prestige Care Sees 9x ROI with Gem, Hiring 8 Directors in its First 12 Months

Prestige Care, Inc., a family-owned leader in senior living, skilled nursing, and rehabilitation with 75+ communities and 5,000+ employees, faced recruiting challenges: no email automation, limited visibility into messaging effectiveness, no system to nurture passive talent, and heavy reliance on agencies for leadership hires. To address these gaps they implemented Gem’s recruiting platform and sequences to modernize outreach and candidate tracking.

Using Gem, Prestige Care automated multi-stage outreach, tracked opens/clicks/responses, and moved passive candidates into reusable projects so recruiters could personalize at scale. The impact: eight director-level hires in the first 12 months, a claimed 9x ROI (more than 1000%), over $125,000 saved in agency fees from those hires, a 22% increase in inbound applications, a 38% reduction in time-to-fill, a 44% cut in external agency spend, and contributions toward more than $3M in company savings.

Prestige Care, Inc.

Blake Thiess

Director of Talent Acquisition