Case Study: Mapbox achieves 30% candidate conversion—21% above the industry average with Gem's SOBO feature

Mapbox Sees 30% Conversion Rates— 21% Above the Industry Average—with Gem’s SOBO Feature

Mapbox, a 500+ person mapping and location platform used by 175,000 developers and 700 million users monthly, needed to scale hiring quickly with a very lean talent team. Recruiters lacked a company-wide way to organize prospective candidates, preserve outreach context, and involve hiring managers effectively — challenges that were slowing conversion and risking talent falling through the cracks. Mapbox turned to Gem to help centralize and automate their sourcing and outreach.

Gem implemented Projects, an Activity Feed, set-and-forget outreach sequences, and its send-on-behalf-of (SOBO) feature to source passive talent, preserve candidate context, and drive manager-led outreach. The result: faster, more strategic engagement and measurable gains — with SOBO delivering a 30% conversion rate (21% above the industry average) and reported open/reply/interest rates as high as 91%/51%/36%, helping Mapbox hire niche roles and scale recruiting efficiency.

Mapbox

Brie Bastidas

Technical Recruiting Manager