Case Study: Gusto achieves more strategic, faster, and more equitable hiring with Gem

Gusto’s Talent Team Partners use Gem to Become Even More Strategic Hiring Partners

Gusto, a payroll, benefits, and HR platform, turned to Gem to help its Invite Team scale hiring and make recruiting more strategic during rapid growth. The team needed better visibility into outreach performance, full-funnel diversity tracking, a reusable database of qualified candidates, and forecasting for new requisitions—challenges Gem’s sourcing and analytics tools were asked to address.

Gem implemented A/B testing and automated outreach, Candidate Rediscovery, Talent Pipeline and Pipeline Analytics (including passthrough rate forecasting), giving Gusto timely, actionable insights. As a result, recruiters saw dramatically higher engagement (Josh Salazar reported outreach with 49% reply and 35% interest rates), faster time-to-hire through rediscovered vetted talent, clearer diversity funnel visibility to address bottlenecks, and stronger strategic alignment with hiring managers using Gem’s forecasting data.

Gusto

Josh Salazar

People Operations