Case Study: Binc achieves automated follow-ups and accurate outreach metrics with Gem

Gem Offers Binc a Single Solution for Follow-Ups and Outreach Metrics

Binc, a full‑service RPO talent firm, struggled to manage outreach and follow‑ups across multiple client email domains and suffered from double data entry and ad‑hoc follow‑up tracking. Binc has been working with Gem (the all‑in‑one recruiting platform) since its early product iterations, and Nancy Wood oversees 100+ recruiters who needed a single solution to send from client aliases, avoid manual logging in two ATSes, and gain visibility into team activity.

Gem implemented Send‑on‑Behalf‑of (SOBO) and alias features plus automated activity tracking and sequence-based, set‑and‑forget follow‑ups. With Gem, Binc can send from client email aliases while logging outreach in the Binc instance, halving logging time, eliminating spreadsheets and manual follow‑ups, and giving managers accurate early‑funnel reporting and full visibility into recruiter outreach.

Binc

Nancy Wood

Director of Training and Project Operations