Case Study: Faire achieves thousands of qualified candidate matches in a fraction of the time with Gem AI Sourcing

Faire finds thousands of new qualified candidates in a fraction of the time with Gem AI Sourcing

Faire, the online marketplace that helps independent retailers compete, was battling a competitive hiring market, high agency spend, fragmented sourcing tools, and limited visibility into outreach and DEIB metrics. To speed time-to-hire and improve pipeline diversity, Faire adopted Gem—leveraging Gem’s AI Sourcing along with its Recruiting CRM and Full‑Funnel Analytics.

Gem’s AI Sourcing delivered over 7,700 new candidates across eight roles in 2.5 months (100+ matches/day), with up to 40% of qualified matches quickly added to projects and sequences and Faire hiring its first senior engineer surfaced by Gem in under a month. Combined with Gem’s email-finding, SOBO outreach, and reporting, the team saw higher open/reply/interested rates than industry benchmarks, reduced reliance on agencies, and gained actionable DEIB and performance insights that sped hiring and cut sourcing costs.

Faire

Emily Sykes

Recruiting Operations Specialist