Case Study: Cockroach Labs achieves 40% faster time-to-hire and streamlined sourcing with Gem

Cockroach Labs Streamlines Sourcing with Gem

Cockroach Labs, the team behind CockroachDB, needed to scale engineering hiring quickly but was hampered by a fractured sourcing workflow, limited campaign management, and no analytics to show what outreach worked. Manager of Recruiting Operations Shannon Zwicker evaluated options and brought in Gem’s all-in-one recruiting platform to replace multiple tools and give the small TA team better visibility and control.

Gem consolidated sourcing, email discovery, LinkedIn-based personalization, sequencing, and analytics into a single workflow, enabling recruiters to source, customize, schedule, and track outreach without switching tools. The result: a recruiter saw a 100% response rate on a targeted student campaign, Cockroach Labs made its first Gem hire in 26 days, time-to-hire dropped about 40%, the separate email-finding tool was eliminated, and the team gained clearer content-driven insights and a stronger employer brand thanks to Gem.

Cockroach Labs

Shannon Zwicker

Manager of Recruiting Operations