Case Study: Box achieves 20% higher response rates and measurable event-to-hire ROI with Gem

Box Builds its Recruiting Events and Employer Brand with Gem

Box, a global content-cloud company, needed a more robust, intuitive recruiting workflow to scale hiring: personalized, automated outreach, the ability to send on behalf of hiring managers, streamlined event outreach and RSVP tracking, and clearer employer-brand metrics. To solve this, Box selected Gem’s recruiting platform, including Gem’s events module, SOBO (send-on-behalf-of) sequences, and integrations with LinkedIn and Greenhouse.

Gem enabled Box to run set-and-forget, personalized outreach with auto-logged messaging history, track recruiting-event opens and full-funnel conversions into Greenhouse, and A/B test content to measure employer-brand engagement. The results: Gem’s SOBO sequences achieved a 20% higher response rate than non-SOBO sequences, event outreach and pipeline conversion are now measurable for ROI, and recruiters save significant time while gaining clearer brand insights — all powered by Gem.

Box

Lucy Tran

Senior Recruiting Program Manager