Case Study: Bay State Physical Therapy improves talent conversion and hiring efficiency with Gem

Bay State Physical Therapy’s marketing & talent teams strategically collaborate to convert top talent and drive clinical excellence

Bay State Physical Therapy, a 1,000-employee physical therapy provider based in Braintree, Massachusetts, needed to hire and retain skilled professionals while improving collaboration between its marketing and talent teams. With limited staff to meet growing patient demand and no integrated platform to support recruiting workflows, the company turned to Gem for Talent Marketing, CRM, and Full-Funnel Analytics.

Gem helped Bay State Physical Therapy unify its ATS data, track sourcing channels, automate candidate nurture, and improve coordination between marketing and talent acquisition. As a result, the teams reduced administrative work, uncovered hiring bottlenecks, and improved candidate conversion, with engaged candidate rates doubling; Bay State also reported significant time and cost savings and better visibility into recruiting performance through Gem’s centralized analytics and reporting.

Bay State Physical Therapy

Rob Cosinuke

Chief Marketing Officer