Case Study: Affirm achieves aggressive, diverse engineering hiring goals with Gem's automation and full‑funnel insights

Affirm Leans on Gem’s Automation and Full-Funnel Insights to Hit Lofty Engineering Hiring Goals

Affirm, the BNPL payment network, needed to hire engineering talent aggressively while keeping diversity a top priority and providing executives with clear, full‑funnel hiring visibility. To meet those requirements, Affirm leaned on Gem — using Gem’s automation and full‑funnel recruiting platform (integrated with Greenhouse) to deliver top‑of‑funnel efficiencies and real‑time reporting.

Gem deployed automated follow‑ups, tokens, an activity feed, Rules of Engagement, Pipeline Analytics and Outreach Stats to track outreach to underrepresented groups and trace candidates from initial contact through hire. The solution gave sourcers time back, improved reply and conversion visibility, enabled weekly URG/outreach and offer‑accept reporting, and allowed Affirm to forecast time‑to‑hire and pipeline needs — measurable outcomes that helped Affirm scale hiring while sustaining diversity goals.

Affirm

Emily Stellick

Head of Global Sourcing