Case Study: St. James’s Place achieves faster, data-driven KYC onboarding with GBG Verify

St James’s Place partners with GBG to deliver customer due diligence with simpler, faster, data-driven onboarding decisions resulting in a 9% increase in its new customer pass rate

St. James’s Place, a UK wealth management business with a large partner network, needed a faster and more efficient way to handle customer due diligence and KYC checks during onboarding. The manual process was thorough but time-consuming, creating an opportunity to improve identity verification and reduce friction. GBG’s Verify solutions, including ID3global and Multi Bureau, were used alongside the PassFort Lifecycle onboarding platform.

By implementing GBG’s Multi Bureau and ID3global capabilities, St. James’s Place streamlined and automated its KYC process, enabling data-driven onboarding decisions and gold-standard UK compliance. GBG helped the company onboard more than 150,000 new customers in the first two years and increase its customer pass rate by 9%.

St. James’s Place

Gavin Welch

Deputy MLRO