Case Study: HomeChoice reduces fraud and speeds onboarding with GBG Instinct

South Africa’s number one homeware retailer adopts GBG Instinct to prevent fraud for its online customers

HomeChoice, South Africa’s largest home-shopping retailer, needed to scale rapidly growing online sales while digitizing credit decisions and improving the detection and prevention of application fraud. To address this challenge, the company turned to GBG and its GBG Instinct solution to help streamline onboarding, reduce friction for genuine customers, and stay ahead of increasingly sophisticated fraudsters.

GBG implemented GBG Instinct, an application fraud detection and prevention platform with configurable rules, automation, scorecards, alerts, and machine learning capabilities. The results included a 67% reduction in fraudulent applications, a 33% increase in staff productivity, and US$2.5 million in savings from better fraud detection, fewer false positives, and fewer declines.

HomeChoice