GBG
74 Case Studies
Case Study: ShoppersChoice.com reduces fraud losses with GBG’s IDology identity verification
A GBG Case Study
ShoppersChoice.com - Customer Case Study
ShoppersChoice.com turned to GBG and its IDology identity verification solution to tackle card‑not‑present risks and streamline operations. The retailer needed to automate business processes, cut down manual review workloads, and reduce fraud across ecommerce and call‑center channels.
GBG implemented IDology via API into ShoppersChoice.com’s website applications, call centers, and Fraud Review Department to screen high‑risk transactions and support ecommerce. Integration was comparable to other SaaS projects, and the solution delivered measurable impact—overall fraud losses declined, manual reviews were reduced, and the company would recommend IDology; “We can verify a person’s identity, which is important in card‑not‑present transactions.”
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