Case Study: a leading financing and loan service provider achieves higher lead quality and lower acquisition costs with GBG identity verification

Leading Financing and Loan Service Provider - Customer Case Study

GBG worked with a leading financing and loan service provider to address rising borrower acquisition costs caused by poor-quality leads and delayed identity checks. The lender needed a way to evaluate identity risk earlier in the application process so it could make better loan decisions, reduce fraud, and avoid wasting resources on high-risk applicants.

GBG implemented its API-based identity verification and risk screening capabilities, using configurable workflows to assess email, location, device, contactability, and mobile data signals before full identity checks. This helped the lender screen out risky leads early, improve conversion, reduce friction, and lower costs, delivering a 5:1 ROI while also minimizing default risk and supporting faster loan approvals.