Case Study: NSUS Group (GGPoker) achieves 30% higher player pass rates with GBG Verify

Increasing player pass rate by 30% and protecting minors

NSUS Group, the company behind GGPoker, needed to balance regulatory compliance, responsible gaming, and a smooth player onboarding experience while preventing underage sign-ups. Working with GBG, they used GBG Verify products including Loqate and ID3Global to improve identity, address, and age verification during KYC checks.

GBG helped NSUS Group identify and fix issues in its onboarding process, including poor address data and limited matching routines. After a proof of concept and rollout, GGPoker increased its age check pass rate from 50% to 80% — a 30% uplift — while reducing acquisition costs, improving operational efficiency, and protecting minors.

NSUS Group

Paul Burke

Managing Director