Case Study: DMS Research achieves near‑elimination of fraud and improved survey data quality with GBG (ExpectID)

IDology’s Identity Proofing Solution Scores Quality Sample For DMS Research

DMS Research, a division of AOL, needed to ensure that people recruited online for surveys really matched the demographics they claimed and to stop professional or repeat respondents from gaming incentives. To address this, DMS Research implemented GBG’s ExpectID identity proofing solution to verify participant identities during the qualification process.

GBG’s ExpectID automatically screens respondents and flags data inconsistencies (for example, name/address mismatches), allowing DMS to filter out fraudulent or manipulated entries. The result was a near elimination of fraud, higher‑quality and more representative sample data than competitors, and increased confidence in DMS Research’s survey outcomes and market leadership.