GBG
74 Case Studies
A GBG Case Study
Zoey's Room, an online social network for girls ages 10–14, faced the challenge of ensuring that adults interacting with members — parents, club leaders and staff — were properly vetted to keep the community safe. To strengthen its protections, Zoey's Room selected GBG, leveraging IDology’s IDVerified age and identity verification capabilities, to provide automated, reliable checks beyond manual processes and basic enrollment controls.
GBG implemented an electronic verification program (IDVerified) to confirm adult identities and ages and to perform nationwide sexual offender/predator reviews using publicly available records. The solution automated time-consuming manual screening, allowed Zoey’s Room and its parent organization Platform Shoes to scale safely across after-school programs in 70 cities, and institutionalized a repeatable approval workflow that enhances member safety and mirrors the organization’s best-effort standards—all delivered by GBG.