Case Study: eLayaway achieves faster, cost-effective identity verification and reduced fraud with GBG

IDology Helps eLayaway Save Time & Money When Verifying a Customer’s Identity

eLayaway, which lets consumers reserve online merchandise and pay over time, faced growing risk from identity theft and payment fraud as its membership expanded. To avoid slow manual reviews and lost sales during onboarding and account changes, eLayaway needed a fast, scalable, cost‑effective identity verification solution — so it turned to GBG and its ExpectID IQ knowledge‑based authentication capabilities.

GBG’s ExpectID IQ was integrated into eLayaway’s enrollment and account‑change flows to deliver real‑time, multiple‑choice identity questions drawn from millions of trusted data sources. The solution verifies users in seconds, enabling new member enrollment in under 2 minutes, protects against unauthorized account changes, and scales with eLayaway’s rapid growth across 2 million+ products — improving operational efficiency, reducing fraud risk, and building customer trust.

eLayaway

Sergio Pinon

Chief Executive Officer