Case Study: CARD.com boosts approval rates and strengthens fraud prevention with GBG (IDology)

How Card.com Utilizes Idology’s Identity Verification and Fraud Prevention Solutions to Improve the Customer Approval Cycle

Card.com, a provider of customized online prepaid cards, needed to speed legitimate customer onboarding while meeting regulatory compliance and stopping fraud. After evaluating vendors, Card.com selected GBG’s identity verification and fraud-prevention solution (deployed using the ExpectID and ExpectID IQ workflow) to reduce onboarding friction and better detect potentially fraudulent accounts.

GBG implemented ExpectID and ExpectID IQ quickly—within days—and Card.com saw improved approval/pass rates, a better customer experience, and stronger fraud controls. In a 45‑day head‑to‑head test GBG produced higher conversion rates than the alternative, and by joining GBG’s collaborative network Card.com now leverages industry-wide signals, configurable real‑time rules and on-demand tuning (with plans to add ExpectID Scan and Verify) to further reduce fraud and optimize onboarding.

Card.com

Ben Katz

CEO and Founder