Case Study: Falabella identifies US$8.4M in credit card application fraud and improves detection with GBG Instinct

Falabella - Customer Case Study

Falabella, one of the largest retailers in South America, faced an estimated US$8.4m a year exposure to application fraud in its consumer credit card applications and needed to strengthen detection and investigation while minimizing customer experience impact and manual reviews. The company selected GBG and its GBG Instinct solution to provide a user-friendly, flexible platform that could rapidly adapt fraud rules to changing business and regulatory requirements.

GBG implemented GBG Instinct, using advanced intelligence and predictive analytics to enable automated, sub-second risk assessments, straight‑through processing and a customer-configurable rules engine. As a result, Falabella improved fraud detection accuracy by up to 30%, identified US$8.4m in fraud in one year, reduced manual investigation and IT change-control needs, and gained the ability to respond quickly to regulatory and business changes.

Falabella