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Case Study: The Phone Casino achieves 25% increase in deposits and reduced costs with GBG's ID3global
A GBG Case Study
Expert ID checking increases UK gaming income by 25% and cuts costs
The Phone Casino, a mobile-first online gaming operator, needed to meet strict UK age‑verification, KYC and AML rules while keeping onboarding fast and affordable. After evaluating several providers, the company chose GBG and its ID3global solution to avoid high up-front charges and restrictive contracts while improving verification performance.
GBG implemented ID3global on The Phone Casino’s platform with a pay‑as‑you‑go model, global identity checks (4.4 billion records) and document upload validation, and helped redesign the online form and add extra reference datasets (cutting rejections by 3%). As a result, UK approval rates rose from 77% to 91% since May 2019, deposits increased by 25% and operating costs fell — demonstrating measurable commercial and compliance impact from GBG’s solution.
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The Phone Casino
Taj Ratta
Co-Founder