Case Study: STA International achieves 600% ROI and 4x faster tracing with GBG Connexus

Debt collection, credit control and tracing agency

STA International, a US‑owned debt collection, credit control and tracing agency serving over 1,000 UK clients including universities and colleges, faced slow, costly tracing with a low hit rate. To improve Right Party Contact and compliance, STA turned to GBG’s Connexus tracing platform.

GBG Connexus delivered rapid, economical tracing that raised STA’s hit rate and profitability: STA collected an additional £1.2 million for clients in 12 months, achieved a 600% ROI on extra commission income, and cut client tracing charges by 30%. GBG’s solution also sped investigations dramatically (reporting investigations four times as fast and 250% faster initial database collation), reduced per‑trace costs and improved contact accuracy and efficiency.

STA International

Will Twigg

Finance Manager