GBG
74 Case Studies
A GBG Case Study
Coin, the consumer electronics company behind the Coin card‑holding device, needed a way to verify that customers purchasing and loading cards were legitimate while keeping onboarding friction low. To meet this challenge, Coin selected GBG and deployed IDology’s ExpectID, ExpectID IQ and ExpectID Scan Verify identity verification and fraud prevention solutions.
GBG implemented a multi‑layered, automated verification platform that dynamically escalates checks by risk, enabling smooth onboarding for legitimate customers while stopping fraudsters. As a result, Coin automated its customer onboarding, streamlined verification with minimal friction, improved its ability to spot and stop fraudulent transactions, and gained the scalability to focus more on customer service.
Russell Taga
Chief Operating Officer